Note: This text has been automatically extracted via Optical Character Recognition (OCR) software.
Ar14300
LEADENHALL STREET , LONDON . MSCHI'S ADDRESS TO
HIS CUSTOMERS AND THE PUBLIC . LADIES ANP GENTLEMEN , 4 , LEADENHALL STREET , LONDON , Sept . 30 , 1810 THIRTEEN years ago 1 first hacl the honour of soliciting your support ; my means were then limited , but my intentions honest . My calculations were based upon the following obvious propositions : —
1 st . —That confidence is the soul of business . 2 nd . —That a new customer cannot have confidence until he tries the goods , or is recommended by some friend who has . 3 rd . —That it is the English character to be constant , and not change their place of business or the article they are using , unless they have cause for dissatisfaction . 4 th . —That that dissatisfaction can only arise from impropriety either of pattern , of quality , in price , or in conduct .
5 tb . —That recommendation is as a mine of gold , and a source of compound interest beyond any calculation of time or of tables . The conclusions I drew from the above , resolved me to the following line of conduct : — 1 st . —Invariably to exchange or return the money for any article even said to be defective , without reserve or mean objection . 2 nd . —To manufacture and vend articles only of the very first quality in material and workmanship .
3 rd . —Never to interpose an exorbitant profit between the producer and consumer , but to charge a moderate price for ready money . 4 th . —To pay a vigilant attention to the wants and wishes of my customers—combining therewith regularity , civility , order , and cleanliness in my establishment . 5 th . —To encourage with a liberal spirit the best workmen and manufacturers , with a view to stimulate their energies to do the best things in the best ways ; and thus , so far as an individual can do , improve the trade with which I am connected .
I trust also , I have never been found meanly depreciating my respectable competitors in trade , nor recommending new inventions till I had tried them myself . The result of faithfully pursuing the aforesaid line of conduct has been an immensely increased and rapidly accumulating trade , and a most valuable and attached connexion , to whom to the latest day of my existence I shall feel grateful , and look back with honest pride . As a means of supplying my customers as reasonably as possible , and to avoid intermediate profits ( which , in London , so largely enhance the cost to the public ) , I purchase for cash , and manufacture extensively on my own premises , employing about Thirty or Forty persons ,
Note: This text has been automatically extracted via Optical Character Recognition (OCR) software.
Ar14300
LEADENHALL STREET , LONDON . MSCHI'S ADDRESS TO
HIS CUSTOMERS AND THE PUBLIC . LADIES ANP GENTLEMEN , 4 , LEADENHALL STREET , LONDON , Sept . 30 , 1810 THIRTEEN years ago 1 first hacl the honour of soliciting your support ; my means were then limited , but my intentions honest . My calculations were based upon the following obvious propositions : —
1 st . —That confidence is the soul of business . 2 nd . —That a new customer cannot have confidence until he tries the goods , or is recommended by some friend who has . 3 rd . —That it is the English character to be constant , and not change their place of business or the article they are using , unless they have cause for dissatisfaction . 4 th . —That that dissatisfaction can only arise from impropriety either of pattern , of quality , in price , or in conduct .
5 tb . —That recommendation is as a mine of gold , and a source of compound interest beyond any calculation of time or of tables . The conclusions I drew from the above , resolved me to the following line of conduct : — 1 st . —Invariably to exchange or return the money for any article even said to be defective , without reserve or mean objection . 2 nd . —To manufacture and vend articles only of the very first quality in material and workmanship .
3 rd . —Never to interpose an exorbitant profit between the producer and consumer , but to charge a moderate price for ready money . 4 th . —To pay a vigilant attention to the wants and wishes of my customers—combining therewith regularity , civility , order , and cleanliness in my establishment . 5 th . —To encourage with a liberal spirit the best workmen and manufacturers , with a view to stimulate their energies to do the best things in the best ways ; and thus , so far as an individual can do , improve the trade with which I am connected .
I trust also , I have never been found meanly depreciating my respectable competitors in trade , nor recommending new inventions till I had tried them myself . The result of faithfully pursuing the aforesaid line of conduct has been an immensely increased and rapidly accumulating trade , and a most valuable and attached connexion , to whom to the latest day of my existence I shall feel grateful , and look back with honest pride . As a means of supplying my customers as reasonably as possible , and to avoid intermediate profits ( which , in London , so largely enhance the cost to the public ) , I purchase for cash , and manufacture extensively on my own premises , employing about Thirty or Forty persons ,