Note: This text has been automatically extracted via Optical Character Recognition (OCR) software.
Mechi's Address To His Customers And The Public.
MECHI'S ADDRESS TO HIS CUSTOMERS AND THE PUBLIC .
LEADENHAUl STREET , LONDON .
LADIES AND GENTLEMEN , 4 , LEADENIIALL STREET , June 30 , 1841 . THIRTEEN years ago I first had the honour of soliciting your support ; my means were * ' then limited , but my intentions honest . My calculations were based upon the following obvious propositions : — 1 st . —That confidence is the soul of business . 2 nd—That a new customer cannot have confidence until he tries the goods , or is
recommended by some friend who has . 3 rd . —That it is the English character to be constant , and not change their place of business or the article they are using , unless they have cause for dissatisfaction . 4 th—That that dissatisfaclion can only arise from impropriety either of pattern , of quality , in price , or in conduct . > 5 th . —That recommendation is as a mine of gold , and a source of compound interest beyond any calculation of time or of tables .
The conclusions I drew from the above , resolved me to the following line of conduct : — 1 st . —Invariably to exchange , or return the money for any article even said to be defective , without reserve or mean objection . 2 nd . —To manufacture and vend articles only of the very first quality in material and workmanship . 3 rd . —Never to interpose an exorbitant profit between the producer and consumer , but to charge a moderate price for ready money .
4 th . —To pay a vigilant attention to the wants and wishes of my customers—combining therewith regularity , civility , order , and cleanliness in my establishment . Sth . —To encourage with a liberal spirit the best workmen and manufacturers , with a view to stimulate their energies to do the best things in the best ways ; and thus , so far as an individual can do , improve the trade with which I am connected . I trust , also , I have never been found meanly depreciating any respectable competitors in trade , nor recommending new inventions till I had tried them myself .
The result of faithfully pursuing the aforesaid line of conduct has been an immensely increased and rapidly accumulating trade , and a most valuable and attached connexion , to whom , to the latest day of my existence , I shall feel grateful , and look back with honest pride . v As a means of supplying my customers as reasonably as possible , and to avoid intermediate profits ( which , in London , so largely enhance the cost to the public ) , 1 purchase
Note: This text has been automatically extracted via Optical Character Recognition (OCR) software.
Mechi's Address To His Customers And The Public.
MECHI'S ADDRESS TO HIS CUSTOMERS AND THE PUBLIC .
LEADENHAUl STREET , LONDON .
LADIES AND GENTLEMEN , 4 , LEADENIIALL STREET , June 30 , 1841 . THIRTEEN years ago I first had the honour of soliciting your support ; my means were * ' then limited , but my intentions honest . My calculations were based upon the following obvious propositions : — 1 st . —That confidence is the soul of business . 2 nd—That a new customer cannot have confidence until he tries the goods , or is
recommended by some friend who has . 3 rd . —That it is the English character to be constant , and not change their place of business or the article they are using , unless they have cause for dissatisfaction . 4 th—That that dissatisfaclion can only arise from impropriety either of pattern , of quality , in price , or in conduct . > 5 th . —That recommendation is as a mine of gold , and a source of compound interest beyond any calculation of time or of tables .
The conclusions I drew from the above , resolved me to the following line of conduct : — 1 st . —Invariably to exchange , or return the money for any article even said to be defective , without reserve or mean objection . 2 nd . —To manufacture and vend articles only of the very first quality in material and workmanship . 3 rd . —Never to interpose an exorbitant profit between the producer and consumer , but to charge a moderate price for ready money .
4 th . —To pay a vigilant attention to the wants and wishes of my customers—combining therewith regularity , civility , order , and cleanliness in my establishment . Sth . —To encourage with a liberal spirit the best workmen and manufacturers , with a view to stimulate their energies to do the best things in the best ways ; and thus , so far as an individual can do , improve the trade with which I am connected . I trust , also , I have never been found meanly depreciating any respectable competitors in trade , nor recommending new inventions till I had tried them myself .
The result of faithfully pursuing the aforesaid line of conduct has been an immensely increased and rapidly accumulating trade , and a most valuable and attached connexion , to whom , to the latest day of my existence , I shall feel grateful , and look back with honest pride . v As a means of supplying my customers as reasonably as possible , and to avoid intermediate profits ( which , in London , so largely enhance the cost to the public ) , 1 purchase